Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Vol. 6 No. 1 (2023): Februari 2023

Pengaruh Kelengkapan Produk, Tata Letak Toko, dan Fasilitas Terhadap Minat Beli Ulang Konsumen Swalayan Purnama Di Kabupaten Bantul

Dewi Manda Sari (Fakultas Bisnis Universitas PGRI Yogyakarta)
Murti Sumarni (Fakultas Bisnis Universitas PGRI Yogyakarta)
Anindita Imam Basri (Fakultas Bisnis Universitas PGRI Yogyakarta)

Article Info

Publish Date
01 Feb 2023

Abstract

The population used in this study were all consumers who shopped at the Purnama supermarket. The sample in this study was 80 respondents and used a non-probability sampling technique. Data analysis using SPSS 20. The results showed that partially the completeness of the product had a positive and significant effect on repurchase intention. Store layout has a positive and significant effect on repurchase intention. have a positive and significant effect on repurchase intention. Simultaneously product completeness, store layout, and facilities have a positive and significant effect on repurchase intention. The effect of product completeness, store layout, and facilities on the purchase intention of Purnama supermarket consumers in Bantul Regency is indicated by the Adjusted R2 value of 96.6%.

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Journal Info
Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Website

Abbrev

bisman

Publisher

Universitas Islam Majapahit

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, ...