Journal of Governance Risk Management Compliance and Sustainability
Vol. 1 No. 2 (2021): October

Applying ERRC of Blue Ocean Strategy: A Value Innovation for Contracting Carrier Company Study Case in Indonesia

Ahmad Sugiono (Indonesian Education University)
Agus Rahayu (Indonesian Education University)
Lili Adi Wibowo (Indonesian Education University)

Article Info

Publish Date
31 Oct 2021

Abstract

This study aims to determine the strategy's ability to make price competition irrelevant and optimize the company's operating costs. This type of research uses descriptive qualitative research with the subject of this research is one of the Freight Forwarding companies in Jakarta, namely IGL. The results obtained in this study, among others, by creating partners abroad (Key Partnership), which focus on having freehand shipments import and nominee shipments export, can make a condition where price competition becomes irrelevant. The results also show that focusing on being a contractual carrier and procurement of warehouses is also proven to positively impact operational costs and company performance, provide added value to customers, and support the company's main business.

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Journal Info
Journal of Governance Risk Management Compliance and Sustainability
Website

Abbrev

jgrcs

Publisher

Research Synergy Foundation

Subject

Environmental Science Social Sciences Other

Description

The focus and scope of JRGCS are but not limited to Principles and theory of risk assessment and management, Risk assessment policy, standards and regulations, Risk-based decision making and risk management, decision making and decision support systems for risk and disaster management on regional ...