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This Author published in this journals
All Journal Journal of Accounting and Finance Management (JAFM) Journal of Governance Risk Management Compliance and Sustainability
Agus Rahayu
Indonesian Education University
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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The Effect of Partnership Strategy on Business Success (Case Study on Hospitality in West Java) Halimah Zahrah; Agus Rahayu; Puspo Dewi Dirgantari
Journal of Accounting and Finance Management Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i5.153

Abstract

The phenomenon in the hotel industry, which at the time of this endemic began to rise, made hotel entrepreneurs or managers take advantage of partnerships to increase profits. The benchmark for the success of the company is judged by the small number of problems that occur in the company. This study aims to obtain findings about whether or not the influence of the partnership strategy is suspected on business success. This type of research is descriptive quantitative. The unit of analysis studied were hotel owners in West Java who are members of the Indonesian Hotel and Restaurant Association in the West Java region. The population was taken from the number of hotel entrepreneurs in West Java who are members of the West Java hotel and restaurant business association on instagram @phrijabar as many as 134. The sampling technique uses purposive sampling, because the data source collection technique is carried out by determining a sample of certain considerations. Technical Data Analysis using Simple Linear Hypothesis-Regression Test by testing the Coefficient of Determination, T Test, F Test. Instrument Test using Validity & Reliability analysis. The results of the study found that rejecting H 0 and accepting H 1 which states that there is a significant contribution between the partnership strategy variables on business success in hospitality in West Java. All indicators of these two variable items are valid. The Cronbach's Alpha value of the two variables is realible. This will have an impact on increasing profits, increasing customers and increasing sales.
Applying ERRC of Blue Ocean Strategy: A Value Innovation for Contracting Carrier Company Study Case in Indonesia Ahmad Sugiono; Agus Rahayu; Lili Adi Wibowo
Journal of Governance Risk Management Compliance and Sustainability Vol. 1 No. 2 (2021): October
Publisher : Center for Risk Management & Sustainability and RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.045 KB) | DOI: 10.31098/jgrcs.v1i2.687

Abstract

This study aims to determine the strategy's ability to make price competition irrelevant and optimize the company's operating costs. This type of research uses descriptive qualitative research with the subject of this research is one of the Freight Forwarding companies in Jakarta, namely IGL. The results obtained in this study, among others, by creating partners abroad (Key Partnership), which focus on having freehand shipments import and nominee shipments export, can make a condition where price competition becomes irrelevant. The results also show that focusing on being a contractual carrier and procurement of warehouses is also proven to positively impact operational costs and company performance, provide added value to customers, and support the company's main business.
Co-Authors Ahmad Sugiono Halimah Zahrah Lili Adi Wibowo Puspo Dewi Dirgantari