Jurnal Indonesia Sosial Sains
Vol. 1 No. 02 (2020): Jurnal Indonesia Sosial Sains

Analisis Pembayaran Non Tunai Terhadap Kepuasan Konsumen (Studi Kasus UMKM Pantai Tanjung Pakis)

Iman Sulaeman (Politeknik LP3I Jakarta, Indonesia)

Article Info

Publish Date
20 Sep 2020

Abstract

Consumer satisfaction is one of the goals of service in every MSME. Consumer satisfaction is one of the determinants of purchasing decisions for products sold by SMEs. The convenience of non-cash payments is one way to increase customer satisfaction. Non-cash payments available to SMEs on Tanjung Pakis beach still need to be improved because there are not many non-cash payment methods used. Thus, it is very necessary to conduct further research on the analysis of non-cash payments on consumer satisfaction at MSMEs at Tanjung Pakis Beach. This study aims to analyze non-cash payments on customer satisfaction. Informants in this study were MSME entrepreneurs on the coast of Tanjung Pakis, Kerawang Regency. This type of research used a qualitative approach, with data collection techniques using interviews and observations. In this research. Data analysis technique in this research is using spiral data analysis technique. The results showed that non-cash payments used for MSMEs on the coast of Tanjung Pakis were still not varied, because in general they only allowed through transfers. Consumers in general support and are very happy with the facilities provided by MSMEs to make payment transactions.

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Journal Info
Jurnal Indonesia Sosial Sains
Website

Abbrev

jiss

Publisher

CV. Publikasi Indonesia

Subject

Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Description

The Jurnal Indonesia Sosial Sains is a scientific journal in the form of research and can be accessed openly. This journal is published once a month by CV. Publikasi Indonesia. The Jurnal Indonesia Sosial Sains provides a means for ongoing discussion of relevant issues that fall within the focus and ...