Majalah Ilmiah Warta Dharmawangsa
Vol 17, No 1 (2023)

PENGARUH BRAND IMAGE, BRAND EQUITY DAN NORMA SUBYEKTIF TERHADAP MINAT BELI ULANG PRODUK PASTA GIGI PEPSODENT (STUDI PADA PELANGGAN KECAMATAN CAKUNG)

Naila Aphrodite (Unknown)
Ina Ratnasari (Universitas Singaperbangsa Karawang)
Siti Fatimah Widya Ningrum (Universitas Singaperbangsa Karawang)
Nanda Puspitasari (Universitas Singaperbangsa Karawang)
Sri Rahayu (Universitas Singaperbangsa Karawang)
Zahra Putri (Universitas Singaperbangsa Karawang)

Article Info

Publish Date
08 Feb 2023

Abstract


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Journal Info
Majalah Ilmiah Warta Dharmawangsa
Website

Abbrev

juwarta

Publisher

Universitas Dharmawangsa

Subject

Biochemistry, Genetics & Molecular Biology Education

Description

This journal is a collection of scientific works from the lecturers of the Dharmawangsa university from various fields of science, as a form of published research. hopefully can increase our knowledge together and improve the insight into the world of ...