Jurnal Scientia
Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique

AESTHETIC EXPERIENTAL TO VISITOR SATISFACTION AT THE GREEN VALLEY TOURIST PARK IN BANDAR LAMPUNG

Driya Wiryawan (Unknown)
Dwi Asri Siti A (Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Lampung, Indonesia)
Sherly Noveliza (Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Lampung, Indonesia)



Article Info

Publish Date
06 Feb 2023

Abstract

An understanding of the Aesthetic Experiental is important to be used as a guide for the owners and managers of tourist attractions so as to provide an experience for visitors who visit the tourism park, for this reason the physical things that are in the environment of the Lembah Hijau Tourism Park have an important influence in providing the quality of services provided, so it is necessary to know visitor satisfaction based on the research of Lembah Hijau Tourism Park seen from the concept of Aesthetic Experiential. Therefore, the researcher is interested in conducting a study entitled "Dimensions Aesthetic Experiental on Visitor Satisfaction at the Lembah Hijau Tourism Park in Bandar Lampung". This study aims to determine the effect of dimensions Aesthetic Experiental on visitor satisfaction at the Lembah Hijau Tourism Park in Bandar Lampung. Sampling used in this study was using a non-probability sampling with purposive sampling technique. The number of samples used in this study were 100 respondents. The analysis used is multiple linear regression analysis. The results of the study show that Dimensions Aesthetic Experiental positive and significant effect on visitor satisfaction at Lembah Hijau Tourism Park in Bandar Lampung.

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Journal Info

Abbrev

pendidikan

Publisher

Subject

Education Mathematics

Description

Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, ...