ESOCHUM: Economics, Social and Humanities Journal
Vol. 2 No. 1 (2022): Economics, Social, and Humanities Journal (Esochum)

FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN MAHASISWA MEMILIH UNIVERSITAS NAHDLATUL ULAMA PURWOKERTO

Herdian Farisi (Universitas Nahdlatul Ulama Purwokerto)
Anjar Safitri (Universitas Nahdlatul Ulama Purwokerto)

Article Info

Publish Date
26 Sep 2022

Abstract

The aim is to determine the factors that influence students' decisions to choose Universitas Nahdlatul Ulama Purwokerto and the most dominant factors for students to choose Universitas Nahdlatul Ulama Purwokerto. This study uses an exploratory factor analysis method with the variables studied, namely from internal factors including Motivation, Attitudes, Perceptions, Learning, and external factors including Marketing Mix, Service Quality, Reference Group, and Social Level. The sample used is the student population of Universitas Nahdlatul Ulama Purwokerto Batch 2018 and 2019. The results of the most dominant factor analysis are the Attitude variable with popular indicators, Perception with lecturer competency indicators, Marketing Mix with SPP indicators and the availability of curriculum or study programs of interest, and Quality of Service easily interacts with lecturers or teaching staff.

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Journal Info
ESOCHUM: Economics, Social and Humanities Journal
Website

Abbrev

esochum

Publisher

Universitas Nahdlatul Ulama Purwokerto

Subject

Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

ESOCHUM Journal is an OPEN ACCESS journal publishing articles of analyses, studies, research reports, application of theories, material development, and reviews. Its scope covers studies related to the six departments in the Faculty of Social, Economic, and Humanities, Universitas Nahdlatul Ulama ...