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All Journal Soedirman Economics Education Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Abdi Masyarakat Multidisiplin (JAMMU) ESOCHUM: Economics, Social and Humanities Journal GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Intelek Dan Cendikiawan Nusantara
Herdian Farisi
Universitas Nahdlatul Ulama Purwokerto
Religion Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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PENGEMBANGAN INOVASI DAN PEMASARAN PRODUK KERUPUK BERBASIS IKAN LELE PADA KARANG TARUNA KARYA 4 DI DESA KEBOCORAN KECAMATAN KEDUNGBANTENG KABUPATEN BANYUMAS Sukirno; Eti Wahyuningsih; Herdian Farisi
 Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 1 (2022): April : Jurnal abdi Masyarakat Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.381 KB) | DOI: 10.56127/jammu.v1i1.85

Abstract

Karang Taruna Karya 4 is located in the Leak Village consists of all young people totaling 38 people. Karang Taruna Karya 4 most of which are freshwater fish cultivators (pokdakan) who are still active today. The catfish marketing system used by Karang Taruna Karya 4 is currently very conventional and only relies on buyers from middlemen, restaurants or catfish pecel food stalls. Therefore, new ideas or strategies are needed in terms of Product Development and Innovation, Promotion, as well as product distribution that is right on target, effective and efficient but produces encouraging sales, so that it is expected to advance or improve the economy of all members of Karang Taruna Karya 4. The solution offered to overcome these problems is the development of innovation from catfish to catfish crackers. This community partnership program (PKM) aims to train catfish crackers, marketing management training, training on how to make a Home Industry Food permit (PIRT), and providing capital. This PKM has been implemented for 6 months, from April to September 2021. The community groups in this PKM are 10 members of Karang Taruna Karya 4. The target is after training on making catfish crackers, marketing management training, training on how to make PIRT permits, and providing capital, Karang Taruna Karya 4 can grow by 80%. PKM begins with an interview with the Chairperson of Karang Taruna Karya 4. After that, take care of licensing to related parties, prepare material and non-material needed in the implementation of the PKM, and prepare a coordination team in the PKM. Then the analysis was carried out, namely mentoring training on catfish cracker making, marketing management training, training on how to make PIRT permits. The results of the PKM went smoothly, the openness of the Karang Taruna Karya 4 management in conveying problems and discussions related to solutions to problems were obtained well. Currently, the management of Karang Taruna Karya 4 knows how to collaborate with other parties to market and improve online marketing so that catfish crackers are better known and have more buyers.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN MAHASISWA MEMILIH UNIVERSITAS NAHDLATUL ULAMA PURWOKERTO Herdian Farisi; Anjar Safitri
Economics, Social, and Humanities Journal (Esochum) Vol. 2 No. 1 (2022): Economics, Social, and Humanities Journal (Esochum)
Publisher : Faculty of Social, Economics and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.639 KB)

Abstract

The aim is to determine the factors that influence students' decisions to choose Universitas Nahdlatul Ulama Purwokerto and the most dominant factors for students to choose Universitas Nahdlatul Ulama Purwokerto. This study uses an exploratory factor analysis method with the variables studied, namely from internal factors including Motivation, Attitudes, Perceptions, Learning, and external factors including Marketing Mix, Service Quality, Reference Group, and Social Level. The sample used is the student population of Universitas Nahdlatul Ulama Purwokerto Batch 2018 and 2019. The results of the most dominant factor analysis are the Attitude variable with popular indicators, Perception with lecturer competency indicators, Marketing Mix with SPP indicators and the availability of curriculum or study programs of interest, and Quality of Service easily interacts with lecturers or teaching staff.
Peluang Bisnis Limbah Bonggol Jagung Menjadi Briket Pada Kelompok PKK Desa Mentasan Dwi Sukowati; Herdian Farisi; Triat Adi Yuwono
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 3 (2023): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i3.343

Abstract

The purpose of this community service is to assist the community in making briquettes from corncob waste and provide knowledge transfer about briquette product packaging and briquette marketing which can become a business opportunity for the PKK group in Mentasan Village, Cilacap Regency. The method used in carrying out this service is Participation Action Research (PAR). The PAR approach emphasizes solving problems and meeting the practical needs of the community, as well as producing knowledge. The problem that is being solved with the community is related to the accumulation of corncob waste and the production of knowledge in the form of briquette products as well as the transfer of knowledge about how briquettes can have business opportunities through stimulus through counseling on packaging and marketing of briquette products. The results of the dedication show that partners have been able to make corncob waste briquettes independently and have a better understanding of how to package and market briquette products.
PELATIHAN PEMASARAN DIGITAL DAN DESAIN LABEL KEMASAN PRODUK BAGI UMKM KERIPIK PISANG "BANANA CHIPS” DI DESA DAWUHAN, KABUPATEN BANYUMAS Ade Yuliana; Hendro Sukoco; Herdian Farisi
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 06 (2023): DESEMBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Desa Dawuhan, Kabupaten Banyumas, Provinsi Jawa Tengah memiliki potensi berupa pisang raja. Salah satu UMKM yang telah melakukan pengolahan terhadap pisang raja adalah UMKM “Banana Chips”. Namun sayangnya, pemasaran yang digunakan untuk memasarkan produk masih berupa pemasaran tradisional, belum secara digital. UMKM “Banana Chips” juga belum memiliki konten pemasaran yang menarik. Berdasarkan latar belakang tersebut, kegiatan ini bertujuan untuk memberikan pelatihan tentang pemasaran digital khususnya Instagram, dan pembuatan konten pemasaran dengan media canva. Metode yang digunakan meliputi persiapan, pelaksanaan mencakup sosialisasi dan pelatihan, serta evaluasi kegiatan. Hasil kegiatan pengabdian, UMKM “Banana Chips” dilatih dan praktik langsung membuat akun Instagram dan konten pemasaran dengan canva. Adanya kegiatan pengabdian mampu meningkatkan pengetahuan dan ketrampilan UMKM “Banana Chips” atas pemasaran digital dan konten pemasaran digital.  
SOSIALISASI LITERASI KEUANGAN KELUARGA DAN DIGITAL MARKETING PADA PEMBINAAN KESEJAHTERAAN KELUARGA DI DESA TAMBAK BATU Anjar Safitri; Herdian Farisi; Melli Andini
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 1 (2024): FEBRUARI - MARET 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Ketahanan bangsa terwujud dari ketahanan keluarga yang diwujudkan salah satunya dengan ekonomi kerakyatan yang berlandaskan pancasila. Realita saat ini tingginya kriminalitas, mahalnya akses pendidikan, ketidakadilan ekonomi dan gejolak sosial lain menunjukan rendahnya nilai-nilai pancasila dalam kehidupan masyarakat. Permasalahan rendahnya nilai-nilai pancasila di masyarakat terlihat dalam kondisi keluarga di Desa Tambak Batu. Hal ini terlihat dari ketimpangan ekonomi dan sosial, yang disebabkan rendahnya pendapatan karena rendahnya semangat wirausaha dan kurangnya ilmu manajemen keuangan keluarga. Tujuan yang ingin dicapai dalam kegiatan pemberdayaan ini adalah untuk mensosialisasikan ilmu literasi keuangan dan menumbuhkan semangat kewirausahaan lewat sharing pemasaran digital. Metode pelaksanaan pemberdayaan masyarakat yaitu dengan sharing sosialisasi ilmu keuangan dan pemasaran digital, yakni dengan (1). Memotivasi masyarakat di Desa Tambak Batu untuk mandiri secara ekonomi (2) Mensosialisasikan digital marketing (3) Mensosialisasikan perhitungan keuangan sederhana, dan (4). Terpublikasikannya hasil pengabdian masyarakat di jurnal ilmiah nasional. Hasil yang ingin dicapai adalah: individu yang mampu untuk mengatur keuangan keluarga dan memiliki semangat kewirausahaan agar mandiri secara ekonomi.
Analysis The Effect of Social Media Advertising on Students’ Purchasing Decisions (Study on UNU Purwokerto) Hendro Sukoco; Herdian Farisi; Ade Yuliana; Aldila Krisnaresanti
Soedirman Economics Education Journal Vol 5 No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v5i2.10096

Abstract

Social media is the main choice for producers and sellers to massively market their products and services, one of which is by using advertisements provided by social media. The use of advertisements on social media is appropriate because producers or sellers can customize the desired target market in detail both from age, gender, location, hobbies, and others based on the social media user profile. This study will examine the extent to which social media advertising will be able to influence purchasing decisions for a product or service for consumers, especially among students. The research method was carried out by distributing questionnaires and conducting short interviews with 54 students from several study programs at Universitas Nahdlatul Ulama Purwokerto. The results showed that the existence of product or service advertisements on social media had a positive effects on consumers in making purchasing decisions for a product or service. Consumers feel that advertisements on social media help in making purchasing decisions for a product or service. This is expected to encourage the motivation of producers or sellers to further optimize the use of social media advertising as one of the marketing media to support the marketing of their products or services.
Co-Authors Ade Yuliana Aldila Krisnaresanti, Aldila Anjar Safitri Dwi Sukowati Eti Wahyuningsih Hendro Sukoco Melli Andini Sukirno Triat Adi Yuwono