Jurnal Bina Bangsa Ekonomika
Vol. 16 No. 1 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)

IMPLEMENTASI STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA CV. MAKMUR BAROKAH (GAFAR AHMAD) DI PASAR RAU KOTA SERANG BANTEN

Suhandi Suhandi (Universitas Bina Bangsa)

Article Info

Publish Date
14 Feb 2023

Abstract

CV. Makmur Barokah is a family company (Toko Gafar Ahmad), which is engaged in selling clothing products such as: men's sarongs, women's sarongs, koko clothes, batik clothes, batik clothes, prayer equipment, Jln.Samaun Bakrie No.28, Pasar Rau Tanggul area Serang District, Serang City, Banten. The purpose of this research is to analyze the implementation of the marketing strategy applied by CV. Makmur Barokah. The results of this study show that CV. Makmur Barokah has not implemented a marketing mix marketing strategy (product, price, promotion and place), has not implemented an online marketing strategy by implementing e-commerce information technology, lack of quality human resources, so that it affects sales volume

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Journal Info
Jurnal Bina Bangsa Ekonomika
Website

Abbrev

jbbe

Publisher

Universitas Bina Bangsa

Subject

Economics, Econometrics & Finance

Description

Jurnal Bina Bangsa Ekonomika (JBBE) teregistrasi dengan nomor p-ISSN: 2087-040X dan e-ISSN: 2721-7213. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang-bidang Ekonomi, Manajemen, dan Akuntansi yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) ...