Jurnal Ekonomika dan Bisnis
Vol 10 No 1 (2023): Jurnal Ekonomika dan Bisnis UNISS

Model Komunikasi AISAS Sebagai Efektifitas Paid Promote Terhadap Keputusan Pembelian Konsumen

Danang Satrio (Unknown)
Ari Muhardono (Unknown)
Dini Hari Mentariku Lahir (Unknown)

Article Info

Publish Date
13 Feb 2023

Abstract

This study aims to test and analyze the influence of the AISAS communication model as the effectiveness of paid promote on consumers' purchasing decisions. The free variables in this study are Attention, Interest, Search, Action and Share. The population in the study were Instagram users who followed Instagram accounts @giladiskonn aged 17-45th, and took a sample of 121 people. The analytical tool used in this study is linear regression analysis using SPSS software. Based on the results of hypothesis testing, it is known that the Attention and Share variables have a significant effect on consumers' purchasing decisions, while the Interest, Search and Action variables do not have a significant effect on consumers' purchasing decisions.

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Journal Info
Jurnal Ekonomika dan Bisnis
Website

Abbrev

home

Publisher

Universitas Selamat Sri

Subject

Economics, Econometrics & Finance

Description

JEB: Jurnal Ekonomika dan Bisnis (Journal of Economics and Business) is an National Journal published by Faculty of Economics and Business Selamat Sri University (UNISS) in collaboration with The BPS Statistics Indonesia (MoU). JEB: Jurnal Ekonomika dan Bisnis (Journal of Economics and Business) is ...