JIHBIZ :Global Journal of Islamic Banking and Finance.
Vol 5, No 1 (2023)

PENGARUH KEDEKATAN EMOSIONAL DAN KOMITMEN TERHADAP LOYALITAS NASABAH PADA BSI KCP 1 ULEE KARENG BANDA ACEH

Khairunnisa Khairunnisa (Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, UIN Ar-Raniry Banda Aceh)
Inayatillah Inayatillah (Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, UIN Ar-Raniry Banda Aceh)

Article Info

Publish Date
31 Jan 2023

Abstract

The Efforts of Islamic Banks to survive in a very competitive market position is to maintain customer loyalty. The study aims to analize the effect of emotional closeness and commitment on customer loyalty with a quantitative approach. The population were all customers of BSI KCP 1 Ulee Kareng Banda Aceh, from which 99 respondens were drawn using purposive sampling technique. Data was analize using multiple linear regression  that showed emotional closeness and commitment have no significant effect on customer loyalty either simultaneously or partially. It is hoped that BSI can improve good recriprocal relationships with customers.

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Journal Info
JIHBIZ :Global Journal of Islamic Banking and Finance.
Website

Abbrev

jihbiz

Publisher

Universitas Islam Negeri Ar-Raniry Banda Aceh

Subject

Economics, Econometrics & Finance

Description

Jihbiz : Global Journal of Islamic Banking and Finance publishes research articles of interest to Islamic Banking, Insurance/ Takaful, Islamic Accounting, Business Ethics and Legal Issues, Work Ethics, Islamic Work Ethics, Islamic Corporate Social Responsibility, Islamic Financial management, ...