Jurnal Abdi Mas Adzkia
Vol 3, No 2 (2023): Januari - Juli 2023

Peningkatan kapasitas wanita tani melalui pemanfaatan media online sebagai alat promosi produksi jeruk lahan pasang surut desa sawahan barito kuala

Nurmelati Septiana (Program Studi Agribisnis, Universitas Lambung Mangkurat)
Hartoni Hartoni (Program Studi Agribisnis Fakultas Pertanian Universitas Nahdlatul Ulama Kalimantan Selatan, Indonesia)
Karimal Arum Shafriani (Program Studi Agribisnis, Universitas Lambung Mangkurat)



Article Info

Publish Date
20 Feb 2023

Abstract

. Siam Banjar Orange as a leading horticultural commodity on tidal land owned by Barito Kuala Regency, has the potential to be developed for marketing. One way of marketing that can be done easily by farmers is through marketing using online media. Utilizing the capacity of farm women and the outpouring of more time is a potential that can be utilized to increase the promotion of citrus products through online media. The implementation of this service activity uses the Community Based Participatory Action Research (CBPAR) method. The results of the service show that the peasant women in Sawahan Village already have a fairly good capacity with the provision of using online communication and conversation media that they have been utilizing. After this service, peasant women as participants in the service can optimize online media as a means of promoting citrus production. The response of service participants to service activities is quite high, starting from a variability of knowledge, skills and attitudes.

Copyrights © 2023






Journal Info

Abbrev

adzkia

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

Abdimas Adzkia mempublikasikan hasil-hasil pengabdian kepada masayarakat yang berbasis riset dengan tema pemberdayaan masyarakat atau kelompok profesi tertentu, pemberdayaan keluarga, pengembangan madrasah, penerapan teknologi tepat guna, pendidikan atau pembangunan berkelanjutan, dan program ...