A Social Science and Entrepreneurship Journal
Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)

Analysis of Digital Marketing Strategy at Almeera Atelier

Dini Hajah Nur (Universitas Pendidikan Indonesia)

Article Info

Publish Date
25 Feb 2023

Abstract

This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and on target. This research uses a qualitative descriptive approach with STP (Segmenting, Targeting, Positioning), Marketing Mix 7P, and SWOT analysis methods. Describes the data obtained from the research results then the conclusion is drawn to determine the digital marketing strategy that is in Almeera Atelier. Based on the results of the analysis, the researchers concluded that the digital marketing strategy that Almeera Atelier can use is to optimize social media accounts

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Journal Info
A Social Science and Entrepreneurship Journal
Website

Abbrev

asset

Publisher

Universitas Pendidikan Indonesia Kampus Tasikmalaya

Subject

Economics, Econometrics & Finance

Description

The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social ...