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Ery Adam Primaskara
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INDONESIA
A Social Science and Entrepreneurship Journal
Published by Universitas Pendidikan Indonesia Kampus Tasikmalaya
ISSN : 27766942     EISSN : 27766950     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social Science and Entrepreneurship field. The scope of ASSET journal is: Entrepreneurship: Entrepreneurs behavior, social entrepreneurship, education entrepreneurship, technology entrepreneurship, social entreprise, small medium entreprise, small economics, people Management, human resource, digital business, digital economy. Social Scinece: Organization behavior, psychology, law, sociology, government Science, community, community development, politic and Social Science, culture, human Right, women empowerment, social welfare.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
 1   2   3 
ANALYSIS OF THE ROLE OF SOCIAL ENTERPRISE STUDIO DAPUR IN POVERTY ALLEVIATION IN TASIKMALAYA REGENCY Mia Lestari; Tika Annisa Lestari Koeswandi; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this was to analysis of the role of social enterprise studiProsperous living is an ideal condition that is expected by the whole community, so that many efforts are made by the government or the community, one of which is by building social enterprise. Studio Dapur is a social enterprise that has an eco-socialpreneur concept and has a goal to improve the quality of life of people in the surrounding villages. This article will discuss the role of social enterprise that will be carried out by Studio Dapur in alleviating poverty in Tasikmalaya Regency.
Analysis of Social Entrepreneurship Business Model Glenys Store Risma Dewi Nurmelinda; Ismail Yusuf
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

 The purpose of Analysis of Social Entrepreneurship Model Glenys Store. This study aims to: (a) Knowing the meaning of social models, (b) Knowing social enterprise models, (c) Knowing the Glenys Store social business model. This research was conducted by utilizing a literature study. This research approach is qualitative. The result of this research is the business model method that can be used is the Business Model Canvas which is a logical description model of how an organization creates, delivers and captures value. Therefore, the suitable model for Glenys Store based on BMC is the Service Subsidization Model.
Analysis of Digital Marketing Strategy at Almeera Atelier Dini Hajah Nur
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and on target. This research uses a qualitative descriptive approach with STP (Segmenting, Targeting, Positioning), Marketing Mix 7P, and SWOT analysis methods. Describes the data obtained from the research results then the conclusion is drawn to determine the digital marketing strategy that is in Almeera Atelier. Based on the results of the analysis, the researchers concluded that the digital marketing strategy that Almeera Atelier can use is to optimize social media accounts
Analysis of Marketing Communication Strategies in Increasing Sales Volume of A.M Production House during Covid-19 Outbreak Muhammad Tajul Muttaqin; Azizah Fauziyah; Ismail Yusuf; Nizza Nadya Rachmani
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This study aims to determine the marketing communication strategy used by A.M Production House in increasing sales volume during the Covid-19 outbreak. The research used in this case is qualitative experimental research, that is, research that does not use calculations or is termed scientific research that emphasizes the natural character of the data source. The sampling method used was nonprobality sampling method, namely purposive sampling. Samples are taken based on certain predetermined criteria. The data collected in this study consisted of primary data and secondary data. Primary data were obtained by means of directional interviews with A.M Production House owners and direct observation in the form of unstructured observations. Secondary data were obtained from previous journals and sales reports. The results of this study A.M Production House has a marketing communication strategy in increasing sales volume and which has been adjusted to this pandemic. so that sales can take place and experience an increase, and this research indirectly complements the previous research.
The Influence of Social Media Marketing Through Instagram on Consumer Purchase Decisions of Lokanata Coffee the City of Tasikmalaya Tito Agustian; Azizah Fauziyah; Ismail Yusuf
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this study was to the influence of social media marketing through Instagram on consumer purchase decisions of Lokanata Coffee the City of Tasikmalaya. The object of this research is Lokanata Coffee which is located on Jl. AH Nasution No. 297b, Cipari, Kec. Mangkubumi, Tasikmalaya City. The objectives of this study are: (1) To find out the general description of social media marketing, (2) To find out the general description of purchasing decisions, (3) To determine the effect of social media marketing on consumer purchasing decisions of Lokanata Coffee. The method used is a quantitative method with a descriptive and verification approach. The data collection technique used a questionnaire in the form of a google form with a Likert scale. The regression coefficient value is 0.776 so that the influence of social media marketing on consumer purchasing decisions for Lokanata Coffee is positive or influential. The significance value of social media marketing is 0.00t1 0.05 and tcount ttabel (9.867 1.986) so that Ha is accepted and Ho is rejected.
THE INFLUENCE OF SERVICE QUALITY (SERVQUAL) ON CONSUMER SATISFACTION OF ISLAMIC EDUCATION SERVICES BUSINESS (PONDOK PESANTREN) Dinny Jamilah; Azizah Fauziyah; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this study was to determine the effect of service quality on consumer satisfaction in the Islamic Education Service Business (Pondok Pesantren). The approach in this study is a quantitative approach, the data source used is primary data, namely data obtained directly from respondents via google form, secondary data, namely information from related agencies and literature studies as well as various journals and research reports related to the research topic. The results of this study are Service Quality has a positive effect on Consumer Satisfaction in the Islamic Education Service Business (Pondok Pesantren) at the Esalama Female Dormitory of Cipasung Islamic Boarding School.
Application of the Javelin Experiment Board Method to Validate Business Ideas in Startup Companies in Tasikmalaya City Ismail Yusuf; Ghia Ghaida Kanita
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this research is to find out how the influence and application of javelin board in validating startup business ideas. Many startup companies find it difficult to survive in the midle of competition. One of the reasons is that the ideas offered by the company are not useful in the community. One way to validate ideas of products or services offered is to use the javelin experiment board method. This study uses a quantitative descriptive method, with the number of samples in this study as many as 84 respondents. The test results show that 1) Startup companies in Tasikmalaya City have experienced many failures because the products launched have not been needed by consumers in Tasikmalaya City. 2) The use of the Javelin Experiment Board method to validate the idea of a startup company requires considerable effort and time to get the results of validation data for prospective startup company consumers in the City of Tasikmalaya. 3) The Javelin Experiment Board method helps startup business actors validate ideas to minimize failure when companies launch products to the market.
The Influence of Product Quality on Woman Fashion Caluellathelabel of Purchase Decision Through Shopee E-commerce Irene Putri Larasati; Arief Budiman; Azizah Fauziyah
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this research is to determine the influence of product quality on Caluellathelabel consumer purchasing decisions. This study uses quantitative data analysis involving 72 samples, namely consumer of Caluellathelabel. The result of this research is that there is a positive and significant influence between product quality (X) on purchasing decision (Y). This is known by conducting a t-test which states there is positive correlation or significant influence between product quality on purchasing decision at Caluellathelabel through shopee e-commerce. 
Analysis of MuluMile's Marketing Communication Strategy in Increasing Sales Volume Muhammad Luthfi Mubarok; Mia Lestari; Mira Nurfitriya; Nizza Nadya Rachmani; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This study aims to determine the marketing strategies used by MuluMile in increasing sales volume. This type of research is using a qualitative descriptive approach. The data analysis used is descriptive analysis, referring to the 4P concept of the marketing mix (Product, Price, Promotion, Place) and then SWOT analysis is used. Based on the analysis conducted, MuluMile has strategies in increasing sales volume, namely: 1) Products, a strategy used to improve product quality. 2) Price, providing affordable prices by reducing the level of profit of a product. 3) Promotion, making information media in social media (WhatsApp, Instagram and Facebook). 4) Place, give good service. Based on the internal and external analysis carried out at the MuluMile company, it can be found that MuluMile is currently in a development strategy. Where the decision to be taken is to develop the company by improving quality andcompleteness of the product and reproduce all forms of promotion.
The Effect of Entrepreneurship Education on The Interpersonal Communication Ability of Students of SMA Negeri 1 Parigi Arip Rismawan; Krisna Sujaya; Azizah Fauziyah
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This study's goal was to determine the overall impact of entrepreneurship education on the students at SMA Negeri 1 Parigi's interpersonal communication abilities. The issue identified by this study is that students lack interpersonal communication skills, which deters them from starting their own businesses. This research was conducted at SMA Negeri 1 Parigi. This research uses descriptive quantitative and verification methods. The data collection technique in this research is the questionnaire method as the main method using google form and supported by the documentation method. The general description of entrepreneurship education is in the low category with a percentage of 100%, and the general description of interpersonal communication is in the medium and high category, with a medium percentage of 17% and a high category of 83%. This study explains that there is an effect of entrepreneurship education on the interpersonal communication skills of SMA Negeri 1 Parigi students so that Ha is accepted and Ho is rejected. This is explained based on the results of the t test with a calculated t value of 11.17 t table with a value of 1.99006, with a significance value of 0.000 0.05. The results of the coefficient of determination (R2) in this study indicate that the variable of entrepreneurship education in explaining interpersonal communication is 61%.

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