A Social Science and Entrepreneurship Journal
Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)

The Influence of Product Quality on Woman Fashion Caluellathelabel of Purchase Decision Through Shopee E-commerce

Irene Putri Larasati (Universitas Pendidikan Indonesia)
Arief Budiman (Universitas Pendidikan Indonesia)
Azizah Fauziyah (Universitas Pendidikan Indonesia)

Article Info

Publish Date
25 Feb 2023

Abstract

The purpose of this research is to determine the influence of product quality on Caluellathelabel consumer purchasing decisions. This study uses quantitative data analysis involving 72 samples, namely consumer of Caluellathelabel. The result of this research is that there is a positive and significant influence between product quality (X) on purchasing decision (Y). This is known by conducting a t-test which states there is positive correlation or significant influence between product quality on purchasing decision at Caluellathelabel through shopee e-commerce. 

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Journal Info
A Social Science and Entrepreneurship Journal
Website

Abbrev

asset

Publisher

Universitas Pendidikan Indonesia Kampus Tasikmalaya

Subject

Economics, Econometrics & Finance

Description

The journal has a perspective on social science and entrepreneurship studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners. The editorial team ecourages quality submission which mentioned innovative articles that redefine any Social ...