<![CDATA[This study examines the effect of price on customer satisfaction Cafe in Surabaya, by reviewing the factor price, promotion, and quality of service to customer satisfaction. The study population is a consumer in Cafe Oost Koffie & Thee in Surabaya, with accidental sampling technique was taken by 100 respondents. Analysis of date through multiple linear regression test obtained F = 185 823; p = 0.000 p (<0.05); which means that the factor price, promotion, and service quality effect on customer satisfaction. The coefficient of determination shows pricing, promotions, and service quality of a contribution of 85.3% on customer satisfaction. Testing hypotheses about the effect of price on customer satisfaction obtained by value t = 1.152; p = 0.124 (p> 0.05) means that the effect of price does not affect the customer satisfaction; promotional effect on customer satisfaction obtained t = 6.210; p = 0.000 (p <0.05), the promotion proved no effect on customer satisfaction; and impact of service quality on customer satisfaction obtained t = 1.769; p = 0.080 (p> 0.05), the quality of service is not proven effect on customer satisfaction.]]>
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