Jurnal Kreasi Rakyat
Vol. 1 No. 1 (2023): in February

PENGARUH IKLAN DAN WORD OF MOUTH TERHADAP PRILAKU PEMBELIAN ONLINE PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SERAMBI MEKKAH

Susanti (Universitas Serambi Mekkah)
Wahyuli (Universitas Serambi Mekkah)
Saiful Amri (Universitas Serambi Mekkah)
Samsul Ikhbar (Universitas Serambi Mekkah)

Article Info

Publish Date
29 Jan 2023

Abstract

The purpose of this study was to study the Effect of Advertising and Word of Mouth on Online Purchasing Behavior at the Faculty of Economics, Serambi University, Mecca, Jln Tgk Imum Lueng Bata, Lueng Bata, Batoh, Banda Aceh. The population in this study were students of the Faculty of Management Economics of the University of Serambi Mecca. Primary data collection is done through a questionnaire distributed to students. The analytical method used is hypothesis testing using multiple linear regression. Simultaneous hypothesis testing results and word-of-mouth promotion of online purchasing behavior at the Faculty of Economics, Serambi University, Mecca. While testing individual hypotheses are adverts against online purchasing behavior, and also word of mouth against online purchasing behavior in students of the Faculty of Economics Management of Serambi University.

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Journal Info
Jurnal Kreasi Rakyat
Website

Abbrev

jkr

Publisher

PT. Pusat Kreasi Rakyat

Subject

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Jurnal Kreasi Rakyat (JKR) is published regularly every 3 (three) months, and begins its first issue in February 2023. The scope of the study includes: Economics; Management; Finance and Accounting; Entrepreneurship; Social and Cultural; Appropriate Technology; Education; Politics and Law; ...