DIKTUM: JURNAL SYARIAH DAN HUKUM
Vol 10 No 2 (2012): DIKTUM : JURNAL SYARIAH DAN HUKUM

MARKETING DALAM PERSPEKTIF HUKUM ISLAM

H. Syahrul H. Syahrul (Universitas Islam Negeri (UIN) Alauddin Makassar DPK STAI Al-Furqan Makassar)



Article Info

Publish Date
11 Jul 2012

Abstract

Spiritual marketing is accomplished when the business we are able to provide happiness, honesty and fairness runs, whatever field we're in. do not conflict with Islamic principles. Characteristics of Islamic marketing is: Rabbaniyyah, Akhlaqiyah, Al-waqiyyah, and human. Implementation of Marketing Sharia implemented when nine ethical marketing can be realized, namely: piety, Siddiq, Al-Adl, Khidmah, Al-Amanah, Su'uzh-Zahn, backbiting, and do Riswah. Conventional marketing is free marketing value and not based on divine values in all marketing activities, marketers only focus on achieving set targets sellers. In Islamic marketing a must that every marketing activity he is always being watched by Allah, so be very careful in maintaining the marketing activities

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Journal Info

Abbrev

diktum

Publisher

Subject

Humanities Law, Crime, Criminology & Criminal Justice

Description

Family in Law, Islamic Law, Islamic Jurisprudence Studies, Islamic Economy Law, Islamic Political Jurisprudence, Islamic Comparative Law and Islamic ...