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All Journal DIKTUM: JURNAL SYARIAH DAN HUKUM
H. Syahrul H. Syahrul
Universitas Islam Negeri (UIN) Alauddin Makassar DPK STAI Al-Furqan Makassar
Humanities Law, Crime, Criminology & Criminal Justice

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MARKETING DALAM PERSPEKTIF HUKUM ISLAM H. Syahrul H. Syahrul
DIKTUM: Jurnal Syariah dan Hukum Vol 10 No 2 (2012): DIKTUM : JURNAL SYARIAH DAN HUKUM
Publisher : Fakultas Syariah dan Hukum Islam Institut Agama Islam Negeri (IAIN) Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.601 KB) | DOI: 10.35905/diktum.v10i2.270

Abstract

Spiritual marketing is accomplished when the business we are able to provide happiness, honesty and fairness runs, whatever field we're in. do not conflict with Islamic principles. Characteristics of Islamic marketing is: Rabbaniyyah, Akhlaqiyah, Al-waqiyyah, and human. Implementation of Marketing Sharia implemented when nine ethical marketing can be realized, namely: piety, Siddiq, Al-Adl, Khidmah, Al-Amanah, Su'uzh-Zahn, backbiting, and do Riswah. Conventional marketing is free marketing value and not based on divine values in all marketing activities, marketers only focus on achieving set targets sellers. In Islamic marketing a must that every marketing activity he is always being watched by Allah, so be very careful in maintaining the marketing activities
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