Jurnal Ekonomi
Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret

A COMPARATIVE ANALYSIS OF PERCEIVED EASE OF USAGE DECISION OF E-BANKING IN Y AND Z GENERATION

Siti Alhamra Salqaura (Universitas Medan Area)

Article Info

Publish Date
26 Feb 2023

Abstract

Consumer perceived ease of use is one of the important factors influencing the Y and Z generation usage decision of Mobile Banking. This study aims to compare the constructs of perceived ease of use in Y and Z generations in the context of digital banking. Sampling was done by purposive sampling method. Respondents are consumers among Y and Z generations with a total of 44 respondents. Data was collected using a questionnaire. Data analysis was performed using the Mann-Whitney U test through SPSS software version 20. The results showed no significant difference between the Y and Z generations in terms of usage decision of E-Banking based on perceived ease of use.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...