Jurnal Ilmiah Universitas Batanghari Jambi
Vol 23, No 1 (2023): Februari

Dampak E-commerce terhadap Munculnya Kreativitas Berwirausaha dan Daya Saing Usaha Mikro Kecil Muslimah Majelis Taqorrub Ilallah (MTI) Bekasi

Aris Fatoni (Institut Bisnis dan Informatika Kosgoro 1957)
Iwan Setyawan (Unknown)
Idam Pirmansyah (Unknown)

Article Info

Publish Date
25 Feb 2023

Abstract

This study aims to determine the direct impact of e-commerce on entrepreneurial creativity and business competitiveness and to determine the indirect impact of e-commerce on competitiveness through moderating variables of entrepreneurial creativity. The sample is 50 people with the sampling technique using the simple random sampling method. This study uses primary data that is processed using Partial Least Square (PLS). The results of this study conclude that e-commerce directly affects entrepreneurial creativity, but e-commerce does not directly affect business competitiveness. Then entrepreneurial creativity directly affects competitiveness and through moderating variables of entrepreneurial creativity, e-commerce indirectly affects business competitiveness.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...