Jurnal Ilmiah Universitas Batanghari Jambi
Vol 23, No 1 (2023): Februari

Pengaruh Media Sosial, Literasi Keuangan, dan Tren E-Commerce Selama Pandemi Covid 19 Terhadap Perilaku Konsumtif Mahasiswa (Studi Pada Mahasiswa Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Nio Indra Satata (UPN VETERAN JAWA TIMUR)
Muhadjir Anwar (Unknown)

Article Info

Publish Date
25 Feb 2023

Abstract

This study aims to determine the effect of social media, financial literacy, and e-commerce models on consumptive behavior. During this pandemic period, students with high needs are also faced with conditions where lectures must be online and also online communication that makes high consumptive behavior. The method in this research uses stratification random sampling. Population in this study were all active undergraduate students at the National Development University "Veteran" East Java which were divided into several strata based on faculties with a total sample of 100 respondents. This research uses data collection method by spreading and using Smart PLS as a data analysis tool. The results of this study show that (1) social media contributes to the consumptive behavior of students and this contribution has a significant impact, (2) financial literacy not contributes to consumptive behavior, (3) e-commerce commerce has contributed to the consumptive behavior of students and the contribution made has a large and meaningful impact.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...