Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Vol 8, No 1 (2023): February 2023

Training and coaching on digital marketing as an information and promotional media

Nyoman Dini Andiani (Diploma Program of Tourism, Universitas Pendidikan Ganesha)
Putu Eka Kusumayani (Diploma Program of Tourism, Universitas Pendidikan Ganesha)
Trianasari Trianasari (Diploma Program of Tourism, Universitas Pendidikan Ganesha)
Made Windu Antara Kesiman (Diploma Program of Tourism, Universitas Pendidikan Ganesha)



Article Info

Publish Date
05 Mar 2023

Abstract

Panji Tourism Village that is located in Buleleng Regency, Bali has various tourism potentials such as nature, history, culture, and man-made attractions which are generally developed through training and education for micro small, and medium enterprises products as valuable and highly competitive tourist souvenirs from Panji Village. However, these various potentials have not been properly promoted in order to attract tourists. In the era of information and technology, digital marketing has become one of the keys in developing Panji Tourism Village to provide information and effective promotions to introduce cultural wisdom and natural beauty. Departing from this condition, this community service program aimed at assisting the village in increasing the promotion and branding of Panji Tourism Village through providing socialization and training related to digital marketing to POKDARWIS members in Panji Village with various social media platforms such as Instagram, Facebook, TikTok, WhatsApp, virtual tours, and websites, providing profiles, developing and managing the https://ecovilllagepanji.id website. The methods of the community service program were mainly in the form of a workshop that included lectures, discussion, and practice. The result of the community service program is the creation of creative and innovative web-based digitization of tourism village profiles. This promotional media is able to bring in tourists thereby increasing the welfare of the community.

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Journal Info

Abbrev

jpkm

Publisher

Subject

Humanities

Description

ABDIMAS: Published by Institute for Research and Community Services (Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)) University of Merdeka Malang as the implementation of science, technology, economics, environment, and social in empowering the community. ABDIMAS: Jurnal Pengabdian ...