Akubis: Jurnal Akuntansi dan Bisnis
Vol 3 No 2 (2017): vol 1 no 1 Desember 2016

PENGARUH E-SERVQUAL TERHADAP KEPERCAYAAN DAN LOYALITAS PELANGGAN PT. KERETA API INDONESIA (PERSERO)

Anni Yudiastuti (Unknown)
Cornelius Niwadolo (Unknown)



Article Info

Publish Date
15 Dec 2016

Abstract

This study aims to examine the effect of the company's qualityonline services (E-Servqual) on customer loyalty in PT KeretaApi Indonesia (Persero) with trust as an intervening variable,method of analysis using Partial Least Square (PLS). The results showed a direct effect and significant variable E-Servqual on the Trust (the Trust), where the value of t statistics for 5205 which is above ± 1.96 (5%). with coefficient of 0,488 positive path, can be interpreted that the better E-Servqual, would cause the Trust of consumers will also be higher. Path coefficient values indicate a direct and significanteffect of the variable Trust on loyality with a value of tstatistics for 9,005 which is above ± 1.96 (5%). From the pathcoefficient value of 0621 (positive), can be interpreted that thehigher the Trust (Trust) consumers, it will lead to customerloyalty will also be higher.

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Journal Info

Abbrev

akubis

Publisher

Subject

Economics, Econometrics & Finance

Description

AKUBIS merupakan jurnal yang memuat artikel hasil penelitian mahasiswa dan dosen Fakultas Ekonomi serta artikel eksternal (dari luar lingkungan Universitas Katolik Widya Karya) yang memfokuskan pada bidang ekonomi dan bisnis termasuk didalamnya bidang manajemen, akuntansi, perbankan, dan isu-isu ...