Al-Kharaj: Journal of Islamic Economic and Business
Vol 5, No 1 (2023)

Influence of Brand Image, Product Design, and Celebrity Endorsement

Zarkasi Zarkasi (Institut Agama Islam Negeri Pontianak)
Rian Ardianto (Institut Agama Islam Negeri Pontianak)
Ferdinandus Sampe (Universitas Atma Jaya Makassar)
Anis Okta Cahyaningrum (Universitas Negeri Yogyakarta)

Article Info

Publish Date
05 Mar 2023

Abstract

This study aims to determine the effect of brand image, product design, and celebrity endorsement on the repurchase intention of consumers of soccer shoes. The object of this research is the consumer of soccer shoes in Pangandaran Regency. The sampling method of this study was an accidental sampling technique with 97 respondents. The data analysis technique was the multiple linear regression analysis with the SPSS program. The results showed that brand image has no significant effect on repurchase intention. Meanwhile, product design and celebrity endorsements have a positive effect on repurchase intention.

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Journal Info
Al-Kharaj: Journal of Islamic Economic and Business
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Negeri Palopo

Subject

Economics, Econometrics & Finance

Description

Al-Kharaj, Journal of Islamic Economic and Business is peer-reviewed journal published by program studi ekonomi syariah , Institut Agama Islam Negeri (IAIN) Palopo. Al-Kharaj focus on the research of Islamic Economic and Business. The aims of this journal is to explore and develop economic related ...