Jurnal Entrepreneur dan Entrepreneurship
Vol. 11 No. 1 (2022): Jurnal JEE

THE MEDIATING ROLE OF CUSTOMER SATISFACTION ON REPURCHASE INTENTION: AN EVIDENCE FROMTHE SERVICE INDUSTRY

Maureen Kusumo (Universitas Ciputra Surabaya)
Deandra Vidyanata (Universitas Ciputra Surabaya)



Article Info

Publish Date
24 Sep 2022

Abstract

This study aims to determine the effect of Service Quality on Repurchase Intentions with the mediation of Customer Satisfaction. This study is classified as quantitative research with a population of all start-up business’ consumers which engaged in the service industry. The sampling technique used in this study is purposive sampling with the criteria of consumers who have purchased Drip N' Dry services at least four times. The data in this study were collected by distributing questionnaires to 110 respondents. The results of this study indicate that Service Quality has no significant effect on Customer Satisfaction, Customer Satisfaction does not significantly affect Repurchase Intentions, but Service Quality has a significant positive effect on Drip N' Dry consumer repurchase intentions. Furthermore, the results of this study indicate that customer satisfaction does not mediate the effect of service quality on repurchase intention.

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Journal Info

Abbrev

JEE

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Entrepreneur dan Entrepreneurship (JEE ISSN : 2580-9393) is published twice a year in the months of March and September.It publishes manuscripts within the fields of entrepreneur and entrepreneurship.Jurnal Entrepreneur dan Entrepreneurship. Jurnal Entrepreneur dan Entrepreneurship (JEE) is ...