Guna Sewaka
Vol 1 No 1 (2022)

Service Quality Pada Bank Perkreditan Rakyat

Kemala Dewi (PT BPR BUKIT TANJUNG)

Article Info

Publish Date
14 Feb 2022

Abstract

This research to aim for analysis the importance service quality in service company, for the first in BPR. Currently, BPR is experiencing a slump due to the crisis of public confidence in utilizing banking products. This is due to the low quality of services implemented by BPR. This research method uses descriptive qualitative analysis where the research focuses on literature review. The results of this study indicate that service quality has an important role in increasing customer satisfaction, which continues to customer loyalty which is a sustainable advantage for BPR as measured by 5 dimensions of service quality

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
246.371 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Guna Sewaka
Website

Abbrev

GSJ

Publisher

Institut Agama Hindu Negeri Gde Pudja Mataram

Subject

Decision Sciences, Operations Research & Management

Description

Guna Sewaka is a scientific journal published by IAHN Gde Pudja Mataram. This Journal contains research and conceptual articles with a focus on studies of management studies, there are accounting, marketing management, human resources development, operational management, financial management, ...