E-JRM
eJrm Vol. 10 No. 12 Februari 2021

Promosi Penjualan, Store Atmosphere, Dan Brand Image Berpengaruh Terhadap Repurchase Intention (Studi Kasus Pada Cafe Ortho Kopi Malang

Sandra Oktaviasari (Unknown)
Rois Arifin (Unknown)
M. Khoirul ABS (Unknown)

Article Info

Publish Date
14 Apr 2021

Abstract

 Abstract The purpose of this study was to determine sales promotion, store atmosphere and brand image effect on repurchase intention at ortho kopi coffee house malang. By using a sample of consumers at ortho kopi coffee house malang, the results show that partially sales promotion, store atmosphere, and brand image has a positive and significant effect on repurchase intention. Simultaneously sales promotion, store atmosphere and brand image together have a positive and significant effect of 83.1% and the remaining 16.9% is influenced by other variables that are not explained in this study. Keywords: brand image, store atmosphere, sales promotion, repurchase intention

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
1210.772 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...