Jurnal Pengabdian Pada Masyarakat
Vol 7 No 2 (2022): Jurnal Pengabdian Pada Masyarakat

Pelatihan E-Marketing Untuk Meningkatkan Peluang Usaha Melalui Media Sosial Pada Koperasi Wanita Atsiri Citayam

Lydia Salvina Helling (Universitas Bina Sarana Informatika)
Adi Supriyatna (Universitas Bina Sarana Informatika)
Indra Riyana Rahadjeng (Universitas Bina Sarana Informatika)
Endang Wahyudi (Universitas Bina Sarana Informatika)

Article Info

Publish Date
31 May 2022

Abstract

E-MARKETING TRAINING TO INCREASE BUSINESS OPPORTUNITIES THROUGH SOCIAL MEDIA AT ATSIRI CITAYAM WOMEN’S COOPERATIVE. The Global Pandemic event that occurred in March 2020 had a major impact on all sectors of human life, especially the economic sector. Indonesia is one of the countries affected by the incident so its people are trying to find a way out amid the uncertainty of the world economy. The Ministry of Communication and Information Technology even urges micro, small and medium enterprises (MSMEs) to utilize digital technology in the marketing process. The Director of Information and Communication for the Economy and Maritime Affairs of the Ministry of Communication and Information said that more than 18% of MSMEs in Indonesia have entered the digital economy market, of which 37% of 60% are social media users. Members of the Citayam Bojonggede Atsiri Women's Cooperative are one form of MSMEs that are trying to hone their skills in marketing their products online. Social media is the most popular means of doing marketing with a wide range of people. In the Community Service Program conducted by the lecturers of the Bina Sarana Informatics University, training on the use of social media was given as a way to increase business opportunities amidst the ongoing Covid-19 pandemic. The training includes a brief presentation about e-marketing, explaining the importance of e-marketing in the midst of the current pandemic, providing several e-marketing options that are currently booming, and giving examples of how to promote on Facebook social media.

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Journal Info
Jurnal Pengabdian Pada Masyarakat
Website

Abbrev

jppm

Publisher

Universitas Mathla'ul Anwar Banten

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. JPPM, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Education ...