PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Vol. 8 No. 2 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat

Pendampingan Peningkatan Pendapatan UMKM yang Terdampak Covid-19 melalui Perbaikan Pengelolaan Manajemen Keuangan dan Digital Marketing: Assistance in Increasing the Income of MSMEs Affected by Covid-19 through Improved Financial Management and Digital Marketing

Supardi Supardi (Universitas Muhammadiyah Sidoarjo)
Mochamad Rizal Yulianto (Universitas Muhammadiyah Sidoarjo)
Sumarno Sumarno (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
31 Mar 2023

Abstract

Through better financial management and digital marketing, the study seeks to raise the income of MSMEs impacted by COVID-19. Due to a pandemic of MSME business players, there are a number of issues, including decreasing sales, ineffective advertising, and a lack of business fund management expertise, all of which have a negative impact on MSME entrepreneurs' revenue. This study is quantitative and relies on respondents' responses to a questionnaire survey. Multiple linear regression analysis was performed in the data analysis process. The t-test was employed to examine the independent variable's partial impact on the dependent variable. The f test is utilized to examine the combined impact of the independent and dependent variables on the dependent variable. The outcomes of data processing demonstrate that better financial management and digital marketing have an impact on raising the income of Micro, Small, and Medium Enterprises affected by COVID-19. When viewed collectively, the independent and dependent variables have an impact on one another. by employing sound financial management and digital marketing to boost the revenue of Covid-19-affected Micro, Small, and Medium Enterprises.

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Journal Info
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Website

Abbrev

pengabdianmu

Publisher

Universitas Muhammadiyah Palangkaraya

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat is a scientific journal managed by Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya and published twice a year (in March and September) by Institute for Researches and Community Services Universitas ...