Jurnal Manajemen Perhotelan
Vol. 9 No. 1 (2023): MARCH 2023

THE ROLE OF CITY’S BRAND EQUITY’S DIMENSION ON TOURIST’S VISIT INTENTION USING FAMILIARITY AS MEDIATION: A STUDY OF TANGERANG CITY INDONESIA

Antony Stevanus Purba (Matana University)
Maria Dini Gilang Prathivi (Matana University)
Ririsma Sihombing (Matana University)

Article Info

Publish Date
21 Jun 2023

Abstract

The purpose of this study is to determine the extent to which brand equity influences visitor interest to visit Tangerang city as one of the tourism destinations. The majority of empirical studies have proposed that brand recognition and familiarity with a tourist destination city (familiarity) has a positive correlation with the tourist destination's image. This research is to determine how much influence brand equity has using the dimension of brand quality, brand image, brand loyalty, and brand awareness as familiarity used as mediating variable.

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Journal Info
Jurnal Manajemen Perhotelan
Website

Abbrev

hot

Publisher

Universitas Kristen Petra Surabaya

Subject

Economics, Econometrics & Finance Environmental Science

Description

Jurnal Manajemen Perhotelan is published biannually, in March and September, by Petra Christian University. Jurnal Manajemen Perhotelan aims to: Promote a comprehensive approach to hotel management incorporating viewpoints of different disciplines, Strengthen academic exchange with other ...