The Eastasouth Management and Business
Vol. 1 No. 02 (2023): The Eastasouth Management and Business (ESMB)

Mompreneurs: A Study of The Entrepreneurial Behavior of Women Traditional Cake Business In Rumpia Village, Majauleng District, Wajo District

Yuliana Yuliana (Universitas Negeri Makassar)

Article Info

Publish Date
31 Jan 2023

Abstract

This study aims to identify the entrepreneurial behavior of mothers in the traditional cake-making industry in the Village of Rumpia Majuleng District, Wajo Regency. The research method used is descriptive research with a qualitative approach. Samples and populations taken are traditional pastry entrepreneurial mothers in the village of Rumpia. As for the data collection techniques by interview, observation, and documentation. The result of the research is the traditional cake of notice is not desperate with what it gets and tries to believe the buyer so they don't lose customers they have a very high power of maintaining its efforts and they don't pose asa in the face of problems in their efforts

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Journal Info
The Eastasouth Management and Business
Website

Abbrev

esmb

Publisher

Eastasouth Institute

Subject

Decision Sciences, Operations Research & Management

Description

ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (March, July and November) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and ...