Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam
Vol 6, No 2 (2023): Maret 2023

The Role of Public Relations of Universitas Negeri Jakarta as a Communication Facilitator on Social Media Instagram @unj_official

Dinda Nabilahzahra Putri (Communication Sciences, Faculty of Social Sciences, Universitas Negeri Jakarta)
Dini Safitri (Communication Sciences, Faculty of Social Sciences, Universitas Negeri Jakarta)
Maulina Larasati Putri (Communication Sciences, Faculty of Social Sciences, Universitas Negeri Jakarta)



Article Info

Publish Date
21 Mar 2023

Abstract

This study aims to find out the role of public relations as a communication facilitator on Instagram @unj_official social media for information dissemination. In this case, public relations had an important role to be able to convey information so that it can be well received and fulfill the information needed by the public about the organization. Is based on one of the roles of public relations, namely as a communication facilitator for the organization and its public. This study uses a descriptive qualitative method because the author wants to provide an overview to be able to explain what happened. Data collection techniques using interviews, observation, and documentation. The results of this study are that the Public Relations of the Universitas Negeri Jakarta had a role in providing communication facilities between the Universitas Negeri Jakarta and the public through social media, but it is not optimal in answering questions from followers of the Instagram account @unj_official

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Journal Info

Abbrev

jail

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Komunikasi dan Dakwah merupakan isu yang saban hari semakin "panas". Komunikasi selalu menjadi panas karena isu-isu besar hari-hari ini muncul karena ulah. Komunikasi baik media, komunikator maupun konten komunikasi itu sendiri. Manakala dakwah merupakan "program agama" yang tidak mungkin lepas dari ...