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All Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam
Maulina Larasati Putri
Communication Sciences, Faculty of Social Sciences, Universitas Negeri Jakarta
Languange, Linguistic, Communication & Media

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The Role of Public Relations of Universitas Negeri Jakarta as a Communication Facilitator on Social Media Instagram @unj_official Dinda Nabilahzahra Putri; Dini Safitri; Maulina Larasati Putri
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14256

Abstract

This study aims to find out the role of public relations as a communication facilitator on Instagram @unj_official social media for information dissemination. In this case, public relations had an important role to be able to convey information so that it can be well received and fulfill the information needed by the public about the organization. Is based on one of the roles of public relations, namely as a communication facilitator for the organization and its public. This study uses a descriptive qualitative method because the author wants to provide an overview to be able to explain what happened. Data collection techniques using interviews, observation, and documentation. The results of this study are that the Public Relations of the Universitas Negeri Jakarta had a role in providing communication facilities between the Universitas Negeri Jakarta and the public through social media, but it is not optimal in answering questions from followers of the Instagram account @unj_official
Co-Authors Dinda Nabilahzahra Putri Dini Safitri