Priviet Social Sciences Journal
Vol. 1 No. 2 (2021): August

The effect of information technology and service quality on customer loyalty of Bank Mandiri Jakarta Patra Jasa Branch

Faif Yusuf (Universitas Bina Sarana Informatika)
Ahmad Taufik (Universitas Bina Sarana Informatika)
Aris Hidayat (Universitas Bina Sarana Informatika)



Article Info

Publish Date
13 Aug 2021

Abstract

The formulation of the problem in this study is whether there is a simultaneous influence of information technology and service quality on customer loyalty at Bank Mandiri's Jakarta Patra Jasa branch. The aim is to determine the effect of information technology and service quality simultaneously on customer loyalty at Bank Mandiri's Jakarta Patra Jasa branch. This research includes associative research which states the relationship between two or more variables. The sample taken in this study uses Simple Random Sampling with a total sample of 100 samples who are customers at PT Bank Mandiri (Persero), Tbk Patra Jasa Jakarta Branch. The data analysis method used was qualitative analysis, validity and reliability tests, multiple linear regression, f test (together test), and t test (partial test). The results of the study using multiple linear regression there is an influence between information technology and service quality simultaneously on customer loyalty . F test has an effect between information technology and service quality simultaneously on customer loyalty . The t test (partial test) has an influence between information technology on customer loyalty and there is an influence between customer satisfaction and customer loyalty.

Copyrights © 2021






Journal Info

Abbrev

PSSJ

Publisher

Subject

Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ ...