Journal of Management Review
Vol 7, No 1 (2023)

PENGARUH EXPERIENCE TERHADAP BRAND LOYALITY M-PAYMENT SHOPEE PAY MELALUI MEDIASI EXPECTATION

Jeny Juliana Putri (Sekolah Tinggi Ilmu Ekonomi "KBP" Padang)
Lidya Martha (Sekolah Tinggi Ilmu Ekonomi "KBP" Padang)

Article Info

Publish Date
27 Mar 2023

Abstract

This study aims to determine the effect of experience on m-payment shopeepay brand loyalty in Padang City with expectation as a mediating variable. This research is a quantitative research, namely the sampling method using accidental sampling technique with a total of 100 respondents. The data analysis technique used I this study is multiple linear refression analysis. The results of the study show that experience and expectation have a significant effect on brand loyalty m-payment shopeepay in Padang City. Experience has a significant effect on expectation. Expectation mediates the experience relationship wit the m-payment shopeepay brand loyalty in Padang City.

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Journal Info
Journal of Management Review
Website

Abbrev

managementreview

Publisher

Universitas Galuh

Subject

Economics, Econometrics & Finance

Description

Journal of ManagementReview is a scientific journal in the field of management in widely spectrum broad but focus on management science that aims to accommodate for writers such as lecturer, students, researchers and practitioners to share their scientific experience both theoretically and ...