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All Journal Journal of Management Review
Jeny Juliana Putri
Sekolah Tinggi Ilmu Ekonomi "KBP" Padang
Economics, Econometrics & Finance

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PENGARUH EXPERIENCE TERHADAP BRAND LOYALITY M-PAYMENT SHOPEE PAY MELALUI MEDIASI EXPECTATION Jeny Juliana Putri; Lidya Martha
Journal of Management Review Vol 7, No 1 (2023)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jmr.v7i1.9507

Abstract

This study aims to determine the effect of experience on m-payment shopeepay brand loyalty in Padang City with expectation as a mediating variable. This research is a quantitative research, namely the sampling method using accidental sampling technique with a total of 100 respondents. The data analysis technique used I this study is multiple linear refression analysis. The results of the study show that experience and expectation have a significant effect on brand loyalty m-payment shopeepay in Padang City. Experience has a significant effect on expectation. Expectation mediates the experience relationship wit the m-payment shopeepay brand loyalty in Padang City.
Co-Authors Martha, Lidya