Indikator: Jurnal Ilmiah Manajemen & Bisnis
Vol 7, No 2 (2023)

The Influence of Brand Image, Product Quality, and Price on Interest in Buying Products: Case study at Ms Glow Beauty Store, Bukittinggi

Putri Dewi Mutia (Universitas Islam Negeri Sjech M Djamil Djambek Bukittinggi)
Khadijah Nurani (Universitas Islam Negeri Sjech M Djamil Djambek Bukittinggi)

Article Info

Publish Date
01 Apr 2023

Abstract

This study intends to analyze the impact of price, customer desire, and product quality on customer satisfaction. This is a quantitative research with causality. The sampling technique used is purposive sampling, the information used is basic information obtained from the owner of Sanjai Sil, Aur Kuning Bukittinggi. The information analysis method used is Multiple Linear Regression, data analysis using SPSS 16. The results of this study found that the three exogenous variables of customer desire, product quality and price have a positive effect on customer satisfaction which encourages interest in buying the product.

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Journal Info
Indikator: Jurnal Ilmiah Manajemen & Bisnis
Website

Abbrev

indikator

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management

Description

INDIKATOR is a scientific journal of management and business published three times a year in January, April and August. The journal scope and focus are human resource management, marketing and ...