Enrichment : Journal of Management
Vol. 13 No. 1 (2023): April: Management Science And Field

Effect of price fairness, service quality, brand imagedand product quality on consumer satisfaction Electric Cars (Ev) in Indonesia

Levi Jose Antonio Horacio Da Costa Serrano (Pelita Harapan University, Indonesia)
Innocentius Bernarto (Pelita Harapan University, Indonesia)

Article Info

Publish Date
13 Apr 2023

Abstract

This study aims to analyze the effect of price fairness, service quality, brand image and product quality on consumer satisfaction of electric cars (EV) in Indonesia. This research was conducted on 200 electric car (EV) consumers in Indonesia. The sample of respondents was selected according to the criteria and data collection questionnaire with a Likert Scale distributed online. In this study, the PLSSEM method was used to analyze the data. The results of the study are that service quality and product quality affect consumer satisfaction of electric car (EV) consumers in Indonesia positively and significantly, while the variables that have no effect are price fairness and brand image.

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Journal Info
Enrichment : Journal of Management
Website

Abbrev

enrichment

Publisher

Institute Of Computer Science

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...