Jurnal Ekonomi
Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023

FACTORS AFFECTING REPURCHASE INTENTION: THE CASE STUDY OF Rumah.com

Marine Novita (Universitas Pelita Harapan)
Margaretha Pink Berlianto (Universitas Pelita Harapan)

Article Info

Publish Date
07 Apr 2023

Abstract

The year of the pandemic is the hardest year that everyone can imagine. Every industry got affected and on of them is property industry. Thus, this research examine Rumah.com as one of the big players in the property industry to see the intention to repurchase of property through its platform. In order to do that, this research had collected 418 respondents that have used Rumah.com. The result showed that every single variable to have a positive relation with intention to repurchase.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...