Community Empowerment
Vol 8 No 3 (2023)

Creating digital promotional material for Coban Waru Waterfall

Sufiyanto Sufiyanto (Universitas Merdeka Malang, Malang, Indonesia)
Bagas Alfiansyah (Universitas Merdeka Malang, Malang, Indonesia)
Sari Yuniarti (Universitas Merdeka Malang, Malang, Indonesia)
Laksni Sedyowati (Universitas Merdeka Malang, Malang, Indonesia)
Djoko Andrijono (Universitas Merdeka Malang, Malang, Indonesia)



Article Info

Publish Date
28 Mar 2023

Abstract

The PKKM policy implemented during the Covid-19 pandemic had an effect on the decrease in tourism. Due to these losses, Coban Waru Waterfall's natural tourism management had to deal with abandoned tourist attractions. After the pandemic, there is a need to reintroduce and attract visitors to the Coban Waru waterfall natural tourist attraction. Through digital promotion, this activity aims to raise public awareness of Coban Waru waterfall natural tourism. The method consists of the use of digital media promotion and training in content creation. As a result of this activity, a profile video and a leaflet titled "Promotion of Coban Waru Waterfall Nature Tourism" were posted on the social media platforms YouTube and Instagram. Through digital marketing, it is possible to bring new tourist attractions to the public's attention.

Copyrights © 2023






Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...