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All Journal Community Empowerment
Bagas Alfiansyah
Universitas Merdeka Malang, Malang, Indonesia
Arts Humanities Education Public Health Social Sciences

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Creating digital promotional material for Coban Waru Waterfall Sufiyanto Sufiyanto; Bagas Alfiansyah; Sari Yuniarti; Laksni Sedyowati; Djoko Andrijono
Community Empowerment Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8126

Abstract

The PKKM policy implemented during the Covid-19 pandemic had an effect on the decrease in tourism. Due to these losses, Coban Waru Waterfall's natural tourism management had to deal with abandoned tourist attractions. After the pandemic, there is a need to reintroduce and attract visitors to the Coban Waru waterfall natural tourist attraction. Through digital promotion, this activity aims to raise public awareness of Coban Waru waterfall natural tourism. The method consists of the use of digital media promotion and training in content creation. As a result of this activity, a profile video and a leaflet titled "Promotion of Coban Waru Waterfall Nature Tourism" were posted on the social media platforms YouTube and Instagram. Through digital marketing, it is possible to bring new tourist attractions to the public's attention.
Co-Authors Andrijono, Djoko Laksni Sedyowati Sari Yuniarti Sufiyanto Sufiyanto, Sufiyanto