<![CDATA[AbstrakIn global view, a dai as a religious preacher shows himself as a life parameter. Through his role, he is expected to color life of a group of society which is within the dynamic development. Therefore a demand for a daâI should not only limit to the message he carries, but also on credible character attaches to himself, in order to influence his audiences are made. This kind of day within his role and function will be able to plan his dakwah, decide the methods, observe thedakwah objects, decide the dakwah strategies, and get appropriate evaluation. This article will further describe this.Kata kunci : Teknik Komunikasi dan Perubahan Sosial]]>
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