Society: Jurnal Pengabdian Masyarakat
Vol 2, No 2 (2023): Maret

Peningkatan Mutu dan Kualitas UMKM Dengan Membangun Brand dan Brand Exposure Untuk Memperluas Segmentasi Pasar

Fahrul Alvin Fauzan (Undergraduate Universitas Muhammadiyah Ponorogo)
Erma Puji Lestari (Undergraduate Universitas Muhammadiyah Ponorogo)
Karisma Ardio (Undergraduate Universitas Muhammadiyah Ponorogo)
Ida Widaningrum (Universitas Muhammadiyah Ponorogo)

Article Info

Publish Date
31 Mar 2023

Abstract

This paper aims to describe the improvement in the quality and quality of MSMEs in Manuk village, Siman sub-district, Ponorogo district by building a brand and brand exposure to MSME products in the village so that the products can be better known so that the market segmentation reached becomes wider, so that it is expected to increase sales value and product sales. This activity is one of the work programs carried out by the group in the University of Muhammadiyah Ponorogo KKN program as a form of community service where it is hoped that this activity will have an impact on the Manuk village community, especially the MSME sector in the village can develop so that community welfare also increases. The program being carried out is in the form of designing a logo and making stickers as the identity of MSME products and making attractive packaging so that the product is more attractive to consumers.

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Journal Info
Society: Jurnal Pengabdian Masyarakat
Website

Abbrev

society

Publisher

Edumedia Solution Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Society: Jurnal Pengabdian Masyarakat diterbitkan oleh Lembaga Edumedia Solution adalah peer-reviewed journal yang memuat artikel-artikel ilmiah dari berbagai disiplin ilmu yang diadopsi dalam berbagai aktivitas pengabdian kepada masyarakat dan penelitian terapan lainnya. Artikel-artikel yang ...