International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Vol. 3 No. 2 (2023): April

ANALYSIS OF BRAND IMAGE, BRAND TRUST, CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE BANK SYARIAH INDONESIA (STUDY AT BSI KCP KRAKATAU)

Ahmad Fadli (Master Science of Management Program, Faculty of Economic and Business Universitas Sumatera Utara)
Beby Karina F. Sembiring (Faculty of Economic and Business Universitas Sumatera Utara)
Syafrizal Helmi Situmorang (Faculty of Economic and Business Universitas Sumatera Utara)

Article Info

Publish Date
28 Mar 2023

Abstract

This study examines how Brand Image, Brand Trust, and Customer Experience affect Customer Satisfaction through Bank Syariah Indonesia Krakatau branch Perceived Value. Quantitative associative research. This study uses primary and secondary data. Descriptive statistics, path, and path diagram analyses are used. This study includes Bank Syariah Indonesia Krakatau clients who use multiple products. This study has 353 respondents. This study found that Brand Image has a positive and significant effect on Customer Satisfaction and Perceived Value, Brand Trust has a negative and insignificant effect, and Customer Experience has a positive and significant effect on both.

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Journal Info
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Website

Abbrev

IJEBAS

Publisher

CV. RADJA PUBLIKA

Subject

Economics, Econometrics & Finance

Description

This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture ...