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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Beby Karina F. Sembiring
Faculty of Economic and Business Universitas Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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ANALYSIS OF BRAND IMAGE, BRAND TRUST, CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE BANK SYARIAH INDONESIA (STUDY AT BSI KCP KRAKATAU) Ahmad Fadli; Beby Karina F. Sembiring; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.764

Abstract

This study examines how Brand Image, Brand Trust, and Customer Experience affect Customer Satisfaction through Bank Syariah Indonesia Krakatau branch Perceived Value. Quantitative associative research. This study uses primary and secondary data. Descriptive statistics, path, and path diagram analyses are used. This study includes Bank Syariah Indonesia Krakatau clients who use multiple products. This study has 353 respondents. This study found that Brand Image has a positive and significant effect on Customer Satisfaction and Perceived Value, Brand Trust has a negative and insignificant effect, and Customer Experience has a positive and significant effect on both.
CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY Achmad Afriadi Trisatya; Yeni Absah; Beby Karina F. Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.968

Abstract

This study aims to analyze how consumer ethnocentrism affects brand value, brand image, and the purchase intention of local Indonesian fashion products among Gen Z in the city of Medan. The type of research conducted is quantitative descriptive research. The population in this study is the Gen Z community in Medan city, with a sample of 150 respondents. The sample size was determined using the purposive sampling method. This research uses structural equation modeling (SEM) with the analysis tool SmartPLS version 3.0. The direct results of the research show that consumer ethnocentrism has a positive and significant impact on brand value; consumer ethnocentrism has a positive and significant impact on brand image; then consumer ethnocentrism has a positive but not significant impact on purchase intention. then, brand value has a positive but not significant impact on the purchase intention, however, brand image has a positive and significant impact on the purchase intention. Furthermore, indirect testing results reveal that brand value is not able to mediate the relationship between consumer ethnocentrism and the purchase intention, but brand image is able to mediate the relationship between consumer ethnocentrism and the purchase intention.
THE IMPACT OF BRAND TRUST AND PERCEIVED QUALITY ON BRAND LOYALTY IN MEDIATION CUSTOMER SATISFACTION: A CASE STUDY OF KOPI KENANGAN CONSUMERS IN MEDAN CITY Friti Sinta; Prihatin Lumbanraja; Beby Karina F. Sembiring
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 5 (2023): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i5.1043

Abstract

In this study, we examined the influence of brand trust and perceived quality on brand loyalty through customer satisfaction at Kopi Kenangan Sun Plaza in Medan City. The increasing consumption of coffee in Indonesia has led to the development of coffee shop businesses in various cities across the country, including Medan. While this growth presents an opportunity for entrepreneurs to build and promote their brands to attract customers, it also creates intense competition among businesses, especially in major cities like Medan. The aim of this research is to find solutions to address the challenges faced by Kopi Kenangan, including low brand trust, perceived product quality, customer satisfaction, and low repeat purchase intention towards Kopi Kenangan products. The study focuses on enhancing brand trust, improving perceived product quality, and increasing customer satisfaction to build customer loyalty towards Kopi Kenangan. Data were collected from 96 customer samples through a questionnaire using probability sampling and analyzed using a structural equation model. The research findings indicate that brand trust has a significant negative influence on customer satisfaction and brand loyalty, while perceived quality has a significant positive influence on customer satisfaction and brand loyalty. Additionally, customer satisfaction also has a significant positive influence on brand loyalty. Furthermore, brand trust and perceived quality together have a positive and significant influence on brand loyalty. Moreover, brand trust has a significant negative influence on brand loyalty through customer satisfaction, while perceived quality has a significant positive influence on brand loyalty through customer satisfaction.
THE EFFECT OF EXTRINSIC MOTIVATION AND JOB STRESS ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE AT PT. BANK NEGARA INDONESIA (PERSERO) TBK. USU BRANCH MEDAN Holong Melisa Sari Pasaribu; Ritha F Dalimunthe; Beby Karina F. Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.1049

Abstract

The success of employees in an organization, especially in banking, has a big impact on how well the resources can meet customer needs and satisfaction, which is the goal of a business. Customer satisfaction is a big part of the company's goals, which has a lot to do with how the company manages its human resources. As a result, every employee should be required to improve their performance and work towards those goals at all times. On the other hand, job stress and things that motivate employees outside of work also affect how satisfied they are at work. This study aims to analyze the effect of extrinsic motivation and job stress on employee performance with job satisfaction as an intervening variable at PT Bank Negara Indonesia, Tbk USU Branch. This research was conducted using a quantitative approach, and data were collected through questionnaires distributed to 93 bank employees by conducting Z-sobel testing on the intervening test. The results showed a positive direct influence between extrinsic motivation and employee performance. Extrinsic motivation is proven to encourage increased employee performance. Furthermore, this study also found a negative direct effect between job stress and employee performance. High levels of work stress can hinder employee performance, reduce productivity, and affect overall work quality.
Co-Authors Achmad Afriadi Trisatya Ahmad Fadli Friti Sinta Holong Melisa Sari Pasaribu Prihatin Lumbanraja Ritha F Dalimunthe Syafrizal Helmi Situmorang Yeni Absah