Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Vol. 2 No. 4 (2023): March

ANALISIS FRAMING CHANNEL YOUTUBE DR. RICHARD LEE TENTANG KEAMANAN DAN STRATEGI PEMASARAN PRODUK HN

Mega Lusi Sartika (Universitas Islam Negeri Sumatera Utara)
Sakti Ritonga (Universitas Islam Negeri Sumatera Utara)
Muhammad Jailani (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
30 Mar 2023

Abstract

This study aims to explain what safety and marketing strategies should be carried out by sellers of hn products. This research was conducted using a more advanced qualitative approach which is the level of framing analysis. More specifically, the researcher uses the framing analysis method with Robert N. Etman's analytical model. The results of this study show that from a series of videos on Dr.'s YouTube channel. Richard Lee emphasized that the marketing of unsafe cosmetics is still circulating freely among the public. Dr. Richard Lee tries to educate women, so they don't get stuck using unsafe products. Dr. Richard Lee considers HN products to be products that contain harmful substances for facial skin because they are indicated to have hydroquinone and mercury ingredients.

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Journal Info
Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Website

Abbrev

SIBATIK

Publisher

CV. LAFADZ JAYA

Subject

Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

SIBATIK JOURNAL merupakan jurnal ilmiah populer bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan yang terbit setiap bulan. SIBATIK JOURNAL menerima naskah hasil penelitian dan hasil kajian yang memunculkan gagasan-gagasan ilmiah dan aktual di bidang Sosial, Ekonomi, Budaya, Teknologi, dan ...