Indonesian Journal of Business Analytics (IJBA)
Vol. 3 No. 2 (2023): April, 2023

Digital Marketing of Brand Awareness (At Daikin Kota Semarang)

Bagus Yunianto Wibowo (Politeknik Negeri Semarang)
Misbakhul Arrezqi (Politeknik Negeri Semarang)

Article Info

Publish Date
18 Apr 2023

Abstract

This research aims to analyze the influence of Digital Marketing (X) on Brand Awareness (Y) on consumers of Daikin in Semarang City. The data collection method used in this research were questionnaires and literature study. The questionnaires used a Semantic.  Differencial scale with a 10-point scale and the sample collecting method used was convenience random sampling on 100 consumers product in Semarang City. The data analysis method used were test of validity, reliability test, the coefficient determination, and t test. The results of the Digital Marketing variable (X) have a significant effect on Brand Awareness (Y).

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...