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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 173 Documents
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A Telemarketing Guidance in Selling Banking Services: A Data Mining Approach Kattareeya Prompreing
Indonesian Journal of Business Analytics Vol. 1 No. 1 (2021): April, 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.176 KB) | DOI: 10.55927/ijba.v1i1.1

Abstract

In telemarketing activity, selecting the most potential customers are important because can reduce processing time and operational cost. Therefore, the ability to select the most likely buying customers are urgently needed. In this study, we propose a clear sequence in doing telemarketing activity based on the previous telemarketing data which applying data mining technique. We weight the importance of 16 customer characteristics through 45,211 observations from a Portuguese bank. Applying Random Forest algorithm along with Information Gain Ratio as a criterion and 10-fold Cross Validation, the model able to weight the importance of attributes and achieves 90.01 % accuracy in predicting telemarketing success. Furthermore, the rank of attribute importance was designed to be a guidance map in selecting potential targeted customers as a managerial implication.
The Attitude of Generation Z Towards YouTube Skippable Ads: An Empirical Study on Lokalate Ads Indriani Sandi Putri Nainggolan
Indonesian Journal of Business Analytics Vol. 1 No. 1 (2021): April, 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.389 KB) | DOI: 10.55927/ijba.v1i1.2

Abstract

As businesses’ marketing activities have migrated to various social media platforms, competition between advertisers to attain market’s attention is getting more intense. As a result, marketers began to involve manipulative and provocative strategies to steal market’s attention. This, however, lead to a boomerang effect where consumers develop negative attitude towards advertisement—especially among Generation Z as one of the biggest demographic groups. Aimed to fill in the knowledge gap regarding this issue, specifically in Medan, this research investigates how attitude towards advertisement is affected by several antecedents, namely informativeness, entertainment, and irritation. Multiple linear regression analysis is employed to assess the relationship between variables. The result shows that informativeness along with entertainment have positive effect on attitude towards advertisement, whereas irritation has negative effect. This indicates that marketers should consider these factors to create an effective advertisement that can evoke positive attitude among audiences.
Applying A Multi-Criteria Decision Making (MCDM) Approach to Determine the Key Criteria for Taipei Creative City of Design (TCCD) As A Business Centre in Taiwan Andi Sahputra Depari
Indonesian Journal of Business Analytics Vol. 1 No. 1 (2021): April, 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.68 KB) | DOI: 10.55927/ijba.v1i1.3

Abstract

The aim of this research is to find out the key criteria for Taipei Creative City of Design (TCCD) as a business center in Taiwan according to the experts in terms of creative city of design. The methodology of this study consists of searching for the creative city of design indicators, which worked as alternatives for applying a multi-criteria decision making (MCDM), called the Analytic Hierarchy Process (AHP). Based on criteria derived from the literature, data collection and analysis that has been done, the researcher found that the human-oriented, design week/month, and city development are relatively high and should be given priority at the current stage. These results could provide a theoretical foundation for designing further the Taipei Creative City of Design.
Human Resources Optimization (Case Study on Private Company in Palembang City) Ahmad Yani Kosali
Indonesian Journal of Business Analytics Vol. 1 No. 1 (2021): April, 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.315 KB) | DOI: 10.55927/ijba.v1i1.4

Abstract

This research uses qualitative research techniques with a case study approach. Data obtained through interviews, observation, and document review. The technique of selecting informants is carried out purposively (purposive sampling) based on certain characteristics, namely (1) Working in a private company, (2) Having at least one year experience as a manager, (3) Carrying out human resource management functions. The instrument in this study was the researcher himself as the main data collection tool. The purpose of this study was to determine the optimization of Human Resources in private companies in the city of Palembang. The results of this study indicate that human resources (employees) are company assets, which are the main support for organizational goals. Potential human resources need to be maintained by continuing to develop employee competencies and skills. The development program implemented by PT. Karya Makmur and PT. Tugu Mandiri Jaya in the form of training carried out based on NAT (Need Analysis Training). PT. Karya Makmur applies various training techniques, including: case studies, roleplaying, and a lecture system. Meanwhile, PT. Tugu Mandiri Jaya applies training techniques such as: in-service training, vestibule training, and simulation.
Portfolio Optimization Based on Clustering of Indonesia Stock Exchange: A Case Study of Index LQ45 Bakti Siregar; F. Anthon Pangruruk
Indonesian Journal of Business Analytics Vol. 1 No. 1 (2021): April, 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.196 KB) | DOI: 10.55927/ijba.v1i1.5

Abstract

In general portfolio optimization is a technique for selecting the proportion of assets to make a better portfolio by maximizing the expectation return while also minimizing the risk. In this research, k-means clustering method is used to classify stocks are listed on the LQ45 Index and select stocks whose has the price tend to be increase. Then the Markowitz approach is used to analyze the performance of optimization portfolio models that have a minimum variance in expected return and risk. After understanding the performance this portfolio optimization, future works will be able to apply this model in cloud computing or artificial intelligence. In addition, investors will develop a better view of the latest performance of the stocks are listed in LQ45 index and support them decide which stocks that should be include to their portfolios, thus prevent wrong decisions.
The Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention Aldrich Alfatera Unpapar
Indonesian Journal of Business Analytics Vol. 1 No. 1 (2021): April, 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.329 KB) | DOI: 10.55927/ijba.v1i1.6

Abstract

The purpose of this research is to determine whether word of mouth which has developed into electronic (eWOM) in the digitalization era can strengthen or weaken the influence of the perceived value received by customers from previous purchases to repurchase or not. This study uses a quantitative approach, whereas the method of data collection was purposive sampling and has determined as many as 116 samples. The population in this research are followers of Shopee Indonesia in Instagram, with the various characteristics that have been determined by researchers to be taken as a sample for this research. The method of data analysis using equations from Cohen et al. (1975) in the journal of Sharma et al. (1981). The regression analysis is based on the researcher's comprehension of the negligibility correlation between moderation and predictor variables. Based on the results, Perceived Value has a significant and positive effect on Repurchase Intention, and the regression model analysis was found that the inclusion of the moderation variable, strengthened the influence of Perceived Value on Repurchase Intention by 61,5% from the previous results (55,8%).
Exploring The Factors Influencing The Intentions to Become A Rural Bank Customer in Jakarta Central Market Andi Muhammad Sadat; Sholikhah; Basrah Saidani
Indonesian Journal of Business Analytics Vol. 1 No. 2 (2021): October 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.739 KB) | DOI: 10.55927/ijba.v1i2.18

Abstract

Retaining existing customers and obtaining potential new customers are the critical success factors for an enterprise. Therefore, choosing the target market and allocating organizational resources to support them are essential. As a bank with unique customer characteristics, the rural banks (Bank Perkreditan Rakyat/BPR) should pay attention to external and internal factors. This study intends to explore what factors influence the Intention to become BPR’s customers. First, this research took 200 respondents who worked in seven central markets in Jakarta with a quota sampling approach to complete the questionnaire whose indicators were obtained from FGD (focus group discussion) and prior research. Data were analyzed by applying factor analysis techniques and linear regression by SPSS 24. The results show that factors, namely Attitude and Control over behavior, proved to have a positive correlation toward Intention, while Subjective norm affects negatively. Conclusion and suggestions for future study are provided.
Analisis Peningkatan Angka Pengangguran akibat Dampak Pandemi Covid 19 di Indonesia Yudistia Teguh Ali Fikri; Ida Abdul Gopar
Indonesian Journal of Business Analytics Vol. 1 No. 2 (2021): October 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.607 KB) | DOI: 10.55927/ijba.v1i2.19

Abstract

Artikel ini membahas terjadinya peningkatan angka pengangguran akibat dampak pandemi covid 19. Pertumbuhan kasus covid 19 mempengaruhi pertumbuhan ekonomi nasional bahkan Indonesia masuk kedalam resesi. Dalam artikel ini kita bisa mengetahui seberapa besar pengangguran yang disebabkan dengan adanya pandemi covid 19 dan bagaimana pertumbuhan kasus covid 19 yang terjadi di Indonesia. Penulisan artikel ini menggunakan pendekatan kualitatif dan penelitian kepustakaan. Dari hasil analisis menunjukkan bahwa dampak pandemi covid 19 sudah jelas sangat memperngaruhi pertumbuhan ekonomi indonesia. Peningkatan pengangguran merupakan imbas dari pemberlakuan PSBB atau lockdown sebagai bentuk antisipasi pemerintah agar tidak terjadi penularan yang semakin meluas namun pada kenyataannya justru berimbas pada pertumbuhan ekonomi nasional salah satunya peningkatan angka pengangguran.
Pengaruh Pendapatan Asli Daerah, Dana Alokasi Umum Dan Dana Alokasi Khusus Terhadap Alokasi Belanja Daerah Pada Kab/Kota Sumatera Utara (2018-2019) Fitri Dewi Sartika Ritonga; Ratna Sari Dewi
Indonesian Journal of Business Analytics Vol. 1 No. 2 (2021): October 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.543 KB) | DOI: 10.55927/ijba.v1i2.20

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Pendapatan Asli Daerah, Dana Alokasi Umum dan Dana Alokasi Khusus terhadap Alokasi Belanja Daerah baik secara simultan maupun parsial pada pemerintahan kabupaten/kota di Provinsi Sumatera Utara. Metode penelitian dalam skripsi ini adalah menggunakan penelitian Kuantitatif, dengan jumlah sampel 33 Kabupaten/Kota yang ada di Provinsi Sumatera Utara. Penelitian ini dilakukan untuk periode 2018-2019. Jenis data yang digunakan adalah data sekunder. Data diperoleh melalui situs internet (www.bps.go.id) dan situs Badan Pusat Statistik Sumatera Utara. Data yang dianalisis dalam penelitian ini diolah dari Laporan Realisasi Anggaran Pendapatan dan Belanja Daerah (APBD) Kabupaten/Kota Sumatera Utara. Data yang telah dikumpulkan dianalisis dengan metode analisis data yang terlebih dahulu dilakukan pengujian asumsi klasik sebelum melakukan pengujian hipotesis. Pengujian hipotesis dalam penelitian ini menggunakan regresi linier berganda dengan uji F dan uji t. Hasil penelitian menunjukkan bahwa secara simultan Pendapatan Asli Daerah, Dana Alokasi Umum dan Dana Alokasi Khusus berpengaruh positif dan signifikan terhadap Alokasi Belanja Daerah. Secara parsial Pendapatan Asli Daerah, Dana Alokasi Umum dan Dana Alokasi Khusus berpengaruh positif dan signifikan terhadap Alokasi Belanja Daerah
Pengaruh Sistem Bagi Hasil Terhadap Minat Nasabah Pada Tabungan Mudhrabah Bank Syariah Indonesia Cabang Veteran Makassar Rachmat Sugeng; Nur Fadillah
Indonesian Journal of Business Analytics Vol. 1 No. 2 (2021): October 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.681 KB) | DOI: 10.55927/ijba.v1i2.21

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh sistem bagi hasil terhadap minat nasabah pada tabungan mudrabah pada bank syariah Indonesia cabang Makassar dengan menggunakan pendekatan kuantitatif. Pengambilan sampel menggunakan rumus Slovin sehingga sampel yang diambil sebanyak 99 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner online. Pengukuran data menggunakan skala Likert 5 poin untuk mengukur 6 indikator. Teknik analisis yang digunakan adalah regresi linier sederhana. Berdasarkan penelitian ini menunjukkan bahwa variabel Sistem Bagi Hasil (X) dan Minat Pelanggan (Y) berpengaruh positif dan signifikan.

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