Jurnal Abdimas Bina Bangsa
Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa

PENERAPAN STRATEGI DIGITAL MARKETING CREATIVE AGENCY BUSINESS TO BUSINESS MELALUI MEDIA INSTAGRAM KINAJA INDONESIA

Sri Kurniasih Agustin (Universitas Gunadarma)
Nenik Diah Hartanti (Universitas Gunadarma)
Vely Randyantini (Universitas Dian Nusantara)
Helen Fitriana (Universitas Gunadarma)



Article Info

Publish Date
19 Apr 2023

Abstract

B2B Creative Agency Digital Marketing strategy,  especially through Instagram media  , is one step to introduce products or services sold to the general public. The application of digital marketing  can help the company's marketing performance more efficiently and effectively. The purpose of writing this practical work is to find out the digital marketing strategy planning  of  one of  Kinaja Indonesia's creative agencies. The data collection method used in practical work activities is to conduct interviews and observations to find out information about activities that take place at Kinaja Indonesia. Kinaja Indonesia is a company engaged in creative industries such as videographics, web design, banner design, targeting large companies and even other government agencies. The digital marketing strategy carried out by Kinaja Indonesia is to implement the creation of social media platforms as a place to market the products / services offered, upload interactive content related to the services provided  by Kinaja Indonesia  , upload the results of products / services that have been created and display customer testimonials on a scheduled basis every week. This is used to increase sales and meet the needs and desires of consumers

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Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...